What happens when ethnography leaves the university? In this episode, we talked with Amir Mohamed about this. Amir holds a PhD in Anthropology from Cornell University, and he is a research consultant who leads end-to-end research projects that drive meaningful change within organizations. He specializes in designing and managing research that brings clarity to complex business challenges, collaborating closely with executives, field leaders, and subject matter experts to deliver insights that truly resonate.

He has worked across industries as diverse as retail, hospitality, healthcare, finance, and media, helping organizations align their strategies with real-world human experience.